Kotak Mahindra Bank has always believed in being responsive to the dynamic changes happening in the sphere of banking in India. Being a disruptive innovator in an ever-changing ecosystem, Kotak has recently launched WhatsApp Banking for its customers!
With this new feature of WhatsApp Banking; Kotak embarks on continuing their journey on being a bank that is aware, responsive and understanding of its customers’ needs debunking the pre-conceived notions of banking being tedious, cumbersome and complicated.
WhatsApp now has 1.5 billion monthly active users with 200 million users being Indians. This is an insight into the changing consumer habits and the way they now share information. With the growing usage of Social Media for everyday needs, Kotak plans to leverage this platform to understand the requirements of its customers and deliver pragmatic solutions best suited for their needs.
Being one of the first few banks to start WhatsApp Banking in India, Kotak truly exemplifies being a disruptive innovator in India’s financial sector.
Kotak, with WhatsApp, plans to make banking more accessible to its customers. The customers literally have their bank account on the palm of their hands! They can connect with the bank anytime they want by just sending a WhatsApp message.
It is very easy to start banking through WhatsApp:
Kotak has always focused on providing its customers with the best banking experience and this is a step taken towards that very endeavor. It has carefully chosen the channel for communication and has taken reasonable measures to protect the security and confidentiality of the Customer Information.
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